#1 Product Vision Board

  1. Vision :
  • What is your purpose for creating the product ?
  • Which positive change should it bring about ?
  1. Target Group :
  • Which market or market segment does the product address ?
  • Who are the target customers and users ?
  1. Needs :
  • Which problem does the product solve ?
  • What benefit does it provide ?
  1. Product :
  • What product is it ?
  • What makes it stand out ?
  • Is it feasible to develop the product ?
  1. Business Goals :
  • How is the product going to benefit the company ?
  • What are the business goals ?
  1. Competitors :
  • Who are your main competitors ?
  • What are their strenghts and weaknesses ?
  1. Revenue Streams :
  • How can you monetise your product and generate revenues ?
  1. Cost Factors :
  • What are the main cost factors to develop, market, sell, and service the product ?
  1. Channels :
  • How will your market and sell your product ?
  • Do the cannels exist today ?